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- 03-10-20 - Buy Our Product. We Have No Idea What We're Selling.
03-10-20 - Buy Our Product. We Have No Idea What We're Selling.
Buy Our Product. We Have No Idea What We're Selling.
This week's episode of CISO/Security Vendor Relationship Podcast
Buy Our Product. We Have No Idea What We're Selling.
was recorded in front of a live audience with myself, JJ Agha, vp, head of information security at WeWork and our guest Mike Wilkes, CISO, ASCAP. The three of us discussed:
The best marketing copy clearly explains what it is you do.
While catchy ad slogans may work in other industries, it falls on deaf ears in cybersecurity. At RSA, we were confronted by a series of marketing slogans that appeared to not say anything specific about the company’s product. CISOs and cybersecurity buyers are not amused by clever slogans. If they’re in the market for a certain type of product, you better just be upfront with what you’re selling. They’ll be far more likely to pay attention and listen.
David Spark, producer, CISO Series, JJ Agha, vp, head of information security, WeWork, and Mike Wilkes, CISO, ASCAP
Certifications are nice, but CISOs want you to know the basics and be prepared.
Having experience and certifications is the most attractive quality in a cyber practitioner. But if you are early on in your profession and you’re looking first to be certified, do what you can to understand the basics of network traffic (e.g., TCP/IP vs. UDP) and get involved in bug bounties. You’ll get your feet wet and earn a little cash.
Solve challenges together with open source.
Business is competitive, but not when it comes to the practice of cybersecurity. You’ve heard it before. We’re all in this fight together. And no other path better exemplifies this than open source. Get involved with other practitioners who need the same solution. And when companies work on and offer up open source tools, such as Netflix, it greatly helps with their employer branding, making it a lot easier to hire future talent.
Special thanks to this week's podcast sponsor, Check Point.
It's no secret that today's cyber attacks are targeted and sophisticated. Leaving even one point of entry vulnerable to a cyber attack endangers your entire organization.
created the Secure Your Everything Resource Center to help you develop a comprehensive approach to prevent cyber attacks.
Podcast sponsorships available
We are selling sponsorships for both podcasts quickly, but we actually have a few available for CISO/Security Vendor Relationship Podcast next month. If you're interested, contact me, David Spark.
Photos from our Boston recording
We had a great time recording in Boston, my hometown, at athenahealth's offices in Watertown, MA. Thank you to athenahealth and my guests, Taylor Lehmann, CISO, athenahealth and Marnie Wilking, global head of security & technology risk management at Wayfair. Plus thanks to our sponsors Check Point and Skybox Security. Episode drops next Tuesday, but until you hear the audio, check out the photos
.
Boardish: Give the Board the Right Information to Make Cyber Decisions Faster
In this sponsored guest video with Eli Migdal, founder of Boardish, we talked about the commonly discussed issue of speaking in terms of risk and money. Assuming that the board’s basis of communications is financial, Boardish offers a solution to quantify the cost of breaches with the cost of security solutions to come to decisions faster. Fifty percent faster, said Migdal of the CISOs who are currently using his solution.
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