- CISO Series Newsletter
- Posts
- 05-19-20 - We Promoted the Competition and Still Won
05-19-20 - We Promoted the Competition and Still Won
We Promoted the Competition and Still Won
This week's episode of CISO/Security Vendor Relationship Podcast
We Promoted the Competition and Still Won
is hosted by me, David Spark, producer of CISO Series and Mike Johnson. Our guest is Zohar Rozenberg, former head of cyber department in the Israel Defense Force, and current CSO of Elron Electronic Industries. On this week's episode, we discussed:
Raise awareness of your space, even if it involves touting your competitors.
Cybersecurity marketing involves multiple steps. You must find a security professional who knows about your space, is concerned about it, and is actually looking for a solution. That's three levels of marketing. Guess what? Your competitors are also working on those first two levels as well. So why not ride that wave and promote their community efforts to educate? It'll help both of you and it'll spread the word about your category. When potential buyers hit the third stage, you and your competitors will both achieve success. That's assuming you're confident in the quality of your product.
No one needs another identical competitor in the marketplace.
Know your competition before you announce your great new startup idea. Or at least have an idea before touting you have a great thing. Just because you previously had a successful exit, doesn't mean a CISO is eager to talk with you.
Israeli entrepreneurs are spotted at a very early age.
Many members of Israel's 8200 go on to become successful entrepreneurs. That potential is seen at an early age, even during recruitment. While they are tested on their smarts, potential recruits must go through exercises to prove leadership potential and the ability to work with others. From there, the training is designed to build on their existing skills, their ability to do critical thinking, and to lead.
Special thanks to this week's podcast sponsor, Reciprocity.
ZenGRC by Reciprocity is a cloud-based GRC software that automates and simplifies compliance and risk management, solving critical problems at scale while customizing to your business needs. Adhering to the majority of regulations is a snap with pre-built templates and a unified system of record. Learn more at reciprocitylabs.com.
[5-29-20] CISO Series Video Chat: Hacking Zero Budget Security
Please register and join us Friday, May 29th, 2020 at 10 AM Pacific/1 PM Eastern for “Hacking Zero Budget Security: An hour of critical thinking about what you can do with an all-star security team and no budget for tools”.These are open discussions for which anyone can participate. Joining me though to lead the discussion will be, Matthew Southworth, CISO, Priceline and Justin Berman, head of security, Dropbox.REGISTER
What We Can Learn from the Israeli Cybersecurity Community
At Cybertech in Tel Aviv, I asked attendees what can the rest of the world learn from the Israeli cybersecurity community. Simply put, they start their education way earlier than the rest of us and they've got chutzpah.
SUBSCRIBE TO BOTH PODCASTS
Go ahead and click on any of these links to subscribe to the podcast feed of your favorite podcast catcher.
If you're already a subscriber, THANK YOU! If you like either or both shows, please tell all your friends on social media and write a review on iTunes.