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When Abusing Our Privacy, Does Size Matter?
When Abusing Our Privacy, Does Size Matter?
This week's podcast episode of the CISO/Security Vendor Relationship Podcast
When Abusing Our Privacy, Does Size Matter?
From our live show in San Francisco, co-host Mike Johnson and our guest Emilio Escobar, head of information security at Hulu, discuss the following:
Why are infosec vendors failing at CRM? Security leaders are being contacted by multiple people within the same company completely unaware if any engagement has already begun. It becomes most pronounced after an event like RSA where cold calls are made to guests who were invited to your party. These people probably already had an existing relationship. If you knew the guests, wasn't the purpose of that party to deepen the relationship, not restart it with a cold call?
Could protecting privacy be a competitive advantage? We'd like to believe it's the case, but we don't see any evidence of consumers making purchases based on which company protects their privacy the best. Protecting privacy should just be something you do, and since many companies aren't doing it, we get government regulation.
A sales pitch shouldn't assume a security leader's configuration. We read one pitch in which the vendor made a lot of assumptions about the practitioner's security configuration. When the prospect politely declined, the engagement got a little ugly. It's situations like that where practitioners don't even want to engage.
Special thanks to Endgame for sponsoring this week's episode of the CISO/Security Vendor Relationship Podcast.
Endgame makes military-grade protection as easy as anti-virus. Their converged endpoint security platform is transforming security programs – their people, processes and technology – with the most powerful endpoint protection and simplest user experience, ensuring analysts of any skill level can stop targeted attacks before damage and loss. To learn more visit www.endgame.com.
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This week's episode of Defense in Depth
RSA 2019: Success or Failure?
On this episode of Defense in Depth:
Co-host Allan Alford, CISO of Mitel, and our guest Tyson Martin, CISO, Lumber Liquidators, discuss the following:
Is RSAC for education or connecting? Does the value happen in the conference center or outside? This was the initial part of our debate and one argument is you need to graduate from RSAC to make it more of a "connecting outside of the event" type of event.
The show floor is overwhelming. As David Gorton of OverwatchID noted, "The circus hides the serious of what we're trying to do."
There were a lot of comments about people not having fear of missing out (FOMO), but you can't argue that RSAC has a gravitational force that brings tons of security-minded people to San Francisco for one week every year. There is enormous value in that.
The marketing model for vendors during and after the show is starting to grate on practitioners. They're not enjoying the endless cold calls the following week.
The expo hall is focused on leads and given that so many of these products are high ticket items, if just a few sales comes through, then the event pays for itself.
It's impossible for small booths to compete for visibility with huge booths at the conference.
Special thanks to this week's Defense in Depth podcast sponsor, Praetorian.
As a professional services company, Praetorian helps enterprise customers solve complex cybersecurity problems. We are the security experts.
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